PS5 video reveals Sony's new PlayStation Studios brand

(Image credit: Sony)

Sony consoles live or die on their sectional titles, and it looks like the PS5 will be no exception. A make-new logo for an organization called PlayStation Studios will unite all of Sony'south first-party developers — aesthetically, at to the lowest degree. This uncomplicated piece of artwork will be accompanied by a short video that showcases some favorite Sony characters, including Kratos, Aloy, Ratchet, Clank, Ellie and more.

Data near the new logo comes from GamesIndustry.biz, which shared Sony's blitheness and interviewed Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. The impetus behind the new PlayStation Studios brand and its corresponding animation is simple, according to Lempel: Sony wants consumers to understand just how much weight the company puts backside all of its first-party developers.

PS5: Release date, price, specs, games and more
PS5 exclusives: All the big games to expect
Plus: 6 ways the PS5 reveal could beat out the Xbox Serial X

"We've never had whatever trouble getting people to play these games," he said. "Just for the average consumer information technology's non always clear what games come directly from our Worldwide Studios."

In other words, gamers who live and breathe online discourse are well aware that Sony is directly responsible for God of War, Ratchet & Clank, The Last of The states and similar titles. Only for new PlayStation converts — of whom there might be many, come this vacation flavour — the difference between a offset- and third-party title might not exist immediately apparent. This intro, and its associated logo, volition hopefully assistance differentiate a PS5 sectional from a game that you can get on any platform.

The logo itself is pretty low-key, and in this writer's opinion, non nigh equally striking equally its leaked Xbox Series Ten counterpart, but to each his own. At that place'due south a blackness PlayStation logo on a white background, and an all-caps "STUDIOS" caption in white underneath information technology. For an organization calling itself PlayStation Studios, this is about every bit straightforward as information technology gets.

On the other manus, the animation is a bit more interesting, especially since it looks almost exactly like the opening logo animation from a contempo Marvel moving picture. (In instance yous haven't seen a Marvel movie in a while — slightly done-out character clips, transitioning into one while messages appear, so zooming out to show the logo equally a whole.) This is by blueprint, equally it turns out.

"We're all huge Marvel fans," Lempel said. "One of our biggest games of all time has a Marvel character in it with Spider-Human being. But this is really about doing something specific for our games and our industry."

The only question, then, is which game will be the first to use the PlayStation Studios animation. At present, Sony hasn't announced its lineup of PS5 launch titles, nor practice we take a clear idea which big series (God of War, Spider-Human, Horizon Zero Dawn, etc.) might be getting continuations, or when.

In any case, Sony probably wouldn't introduce the new logo unless it had a title in mind to become with it, so stay tuned over the adjacent few weeks. A reveal outcome for the PS5 and its games is probably not too far away.

Marshall Honorof is a senior editor for Tom'southward Guide, overseeing the site's coverage of gaming hardware and software. He comes from a science writing background, having studied paleomammalogy, biological anthropology, and the history of science and engineering. Later hours, you can find him practicing taekwondo or doing deep dives on classic sci-fi.